The digital landscape has changed significantly over the last ten years. We are moving away from desktop computers to use mobile devices and tablets to engage with online content because there are no limitations around how, where or when we can access it. Video ads now account for more than 35% of all ad spending online. According to YouTube, mobile video consumption grows by 100% every year, yet so many people are averse to adopting the method and it baffles me!
Video boosts your SEO.
It already makes up for 64% of all internet traffic and this statistic is set to rise to 80% by 2019. Why? It’s successful, so its set for fast-growth. Google’s search engine results page prioritises video due to an algorithm update which leverages “quality content” over keyword optimisation. Videos are also considered a lot more ‘clickable’. An aimClear study shows that search results with video have a 41% higher click-through rate than plain text. This happens primarily because of rich-video snippets beside search results which stand out in text-only wasteland.
Videos help make your website ‘sticky’.
The average online attention span is less than eight seconds. In 2012, Google introduced a new metric into their search ranking algorithm called “dwell time,” which monitors the amount of time users spend on a website after click-through from the SERP. The longer a user spends on a site, the more likely the content is relevant to their query. Google gives relevant sites “Page Authority” which now ranks as the #1 SEO Factor according to Moz.
Videos encourages brand recall.
According to Wyzowl, 10% of people remember what they hear, 20% of people remember what they read, but 80% of people remember what they see and do. Visuals are processed 60,000X faster than text. Remembering your video is one thing but this needs to correlate remembering your brand, therefore it’s vital to ensure your videos are in line with existing colour, fonts, logos etc. used in other marketing methods so that users can recognize the style and format from your video’s.
GKR London are embracing video solutions as part of our recruitment strategy; we are currently conducting market research to understand what you want to see and hear about so get in touch and watch this space! We would love to know more about what type of video you will find the most valuable so pop us a message or comment below. Our brains are far more interested in story-telling because we make little distinction between an experience we are reading about and one that is happening; start using video to tell your story.